Two avenues, one street.
Amplus Agency has two specific types of clients, and both usually want the same thing: accurate representation in all forms of media. They also want to understand what steps to take and why to take them in order to achieve their goals. They want an action plan that materializes into thoughts and ideas. They understand the value of customizations and knowing what their competitors are doing. Most importantly, they want to work with people who care about their interests.
The two distinct types of clients with whom Amplus works closely are privately-held established businesses that want to be better and startups. Amplus has helped many startup businesses with strong business plans as well as established organizations that need to take a look at their brand as a whole and how they are marketing themselves.
A majority of the time when starting a business, one must wear a lot of hats: accountant, production member, salesman, Human Resources, marketer, and potentially many more. This leaves certain aspects of a business either not addressed or not properly addressed. At one time or another, whether it is the start of a business or years down the road, there will be a moment when time and financial capacity allow business owners to take a look internally and remove some of the hats that they wear to allow the business owner to focus more on what they do well. This is where Amplus comes in.
Established organizations, on the other hand, often need fresh marketing makeovers and brand management to stay on the cutting edge in their markets. It is important for groups to have accurate representation of their businesses for all target markets to see. Even though large established organizations may have a strong business plan and big profit margins, there comes a time to realize the importance of creating and maintaining a long-lasting brand.
Whether you are a startup business or have been in business for 30 years, Amplus can help you show the truest image of your business in this ever-changing digital world.
Check out the progress with the startup Southwest Aesthetic Skin Care in El Paso, Texas.
Southwestaestheticskincare.com/index2
Two months ago, this was just an idea. Amplus has designed and will help launch Southwest Aesthetic Skin Care. From logo design, website development, print design, and social media set-up, we are with our client the whole way.
FIled Under: Digital Marketing
Why Small Business Should Use Social Media
After launching a new website, Alliance Medical Spa co-owners decided that they wanted to take their medical spa business social. Amplus Agency helped them do just that.
Alliance Medical Spa wanted to utilize Facebook to reach more customers, engage them and drive more traffic through the door. Amplus Agency redesigned and optimized their existing Facebook page to attract more fans and engage existing fans with special offers and events. Just two months into the project, Alliance Medical Spa saw a 40% increase in fans.
When Alliance Medical Spa recently hosted an Open House event, Amplus Agency helped them use Facebook to promote it. Amplus Agency created a promotional cover image and used creative, visual images throughout the page to invite fans to the event. We also set up a Facebook Event to take RSVPs directly on the page. Facebook helped spread the word and the event was a huge success.
Social media offers an additional avenue to highlight your products and services and connect with your key customers. Want to go social? Give us a call today to get started.
Visit Alliance Medical Spa on Facebook.
FIled Under: Social Media
What is next?
When growing a business, there is a simple question that successful business owners ask: What can we do next? I agree and applaud those who think in the manner of forward progress, for if you are not looking to move forward, you are not going anywhere. Often, though, we remember to ask the question of what is next while forgetting to formulate the steps to get there.
I was taught one of the great lessons of my life in my first manager role when I was 20, working as a student manager for the Southwestern Company. The first month of every sales intern’s career was always the most vulnerable. It was simple to feel discouraged for the sheer fact that the level of quality expected seemed so unattainable; it was easy for the interns to feel overwhelmed. During that month, the end was known, but being so far from any achievement, one would be left feeling defeated, and the process would appear slow and extremely difficult, ultimately leading to inefficiency. This was a very common scenario among rookies; however, with this problem came a simple solution.
As a manager, I was taught to direct the interns not focus on the whole picture, but to choose one aspect of what they are going through to improve upon for the next week. This was done by, first, understanding that there are problems discovered through analyzing specific statistics and actions. Once they understood that, then they would not focus on fixing the entire problem but just one aspect; and I challenged the interns to own that one aspect and improve upon it to the best of their abilities. This resulted in steady but consistent growth, but, more importantly, the mind was focused on improvement and not problems.
Translating this simple, yet effective, principle has allowed our business to truly help businesses grow. Yes, sometimes people don’t know where they want to go, but the majority of businesses do. Whether it is selling a product, transferring to a new operating system, introducing a new product, or launching a new website, these “next steps” sometimes seem so far from completion. I ask you one question: not “What is the next step,” but, “What are you going to focus on, perfect, or tackle in your business or personal life before the year 2012 is in the history books,” and, “Are you committed to taking that next step?”
FIled Under: Uncategorized
The New MySpace Is Launched!
Hoping to change the game (or at least become a player, again) is Specific Media.
In the world of social media, the OG (Original Gangster) is back, with all new moves. After being sold in 2005 for a cool $580 million to media giant News Corp (owners of Fox and the Wall Street Journal), the media mogul did nothing to turn MySpace into a social network leader, as it dipped down the list of top social media sites. News Corp sold MySpace to Specific Media, part-owned by Justin Timberlake, headquartered in Beverly Hills, for $35 million in the summer of 2011. Specific Media is now introducing the new MySpace. Whether the hype will catch on is still to be determined, but one thing is for sure: the Timberlake card is being played to hopefully have consumers rethink how MySpace is viewed.
The new MySpace will be a means for the public to connect with Hollywood and the entertainment industry. With a strong music and video presence, the mind will be stimulated. Following whom you like, finding out the most popular topics, then sharing with your friends are the focal points of the new site. The potential for growth and popularity may rely heavily on a strong presence from A-list celebrities to show up and be a part of JT’s new venture. Whether consumers will embrace the new format is always in limbo. Change is risky, and no one will debate that My Space needed a change; but will this one pay off?
If you look at Justin Timberlake’s record of taking on new roles in his personal career, you have to think the odds are in his favor. However, just like FaceBook’s IPO, there might be a lot of buildup, which leads to a little spark with no fire. “What goes around comes back around”… at least, that is what Specific Media is hoping for.
Check out the new myspace.
FIled Under: Social Media