Amplus Agency has two specific types of clients, and both usually want the same thing: accurate representation in all forms of media. They also want to understand what steps to take and why to take them in order to achieve their goals. They want an action plan that materializes into thoughts and ideas. They understand the value of customizations and knowing what their competitors are doing. Most importantly, they want to work with people who care about their interests.
The two distinct types of clients with whom Amplus works closely are privately-held established businesses that want to be better and startups. Amplus has helped many startup businesses with strong business plans as well as established organizations that need to take a look at their brand as a whole and how they are marketing themselves.
A majority of the time when starting a business, one must wear a lot of hats: accountant, production member, salesman, Human Resources, marketer, and potentially many more. This leaves certain aspects of a business either not addressed or not properly addressed. At one time or another, whether it is the start of a business or years down the road, there will be a moment when time and financial capacity allow business owners to take a look internally and remove some of the hats that they wear to allow the business owner to focus more on what they do well. This is where Amplus comes in.
Established organizations, on the other hand, often need fresh marketing makeovers and brand management to stay on the cutting edge in their markets. It is important for groups to have accurate representation of their businesses for all target markets to see. Even though large established organizations may have a strong business plan and big profit margins, there comes a time to realize the importance of creating and maintaining a long-lasting brand.
Whether you are a startup business or have been in business for 30 years, Amplus can help you show the truest image of your business in this ever-changing digital world.
Check out the progress with the startup Southwest Aesthetic Skin Care in El Paso, Texas.
Two months ago, this was just an idea. Amplus has designed and will help launch Southwest Aesthetic Skin Care. From logo design, website development, print design, and social media set-up, we are with our client the whole way.
FIled Under: Digital Marketing
When growing a business, there is a simple question that successful business owners ask: What can we do next? I agree and applaud those who think in the manner of forward progress, for if you are not looking to move forward, you are not going anywhere. Often, though, we remember to ask the question of what is next while forgetting to formulate the steps to get there.
I was taught one of the great lessons of my life in my first manager role when I was 20, working as a student manager for the Southwestern Company. The first month of every sales intern’s career was always the most vulnerable. It was simple to feel discouraged for the sheer fact that the level of quality expected seemed so unattainable; it was easy for the interns to feel overwhelmed. During that month, the end was known, but being so far from any achievement, one would be left feeling defeated, and the process would appear slow and extremely difficult, ultimately leading to inefficiency. This was a very common scenario among rookies; however, with this problem came a simple solution.
As a manager, I was taught to direct the interns not focus on the whole picture, but to choose one aspect of what they are going through to improve upon for the next week. This was done by, first, understanding that there are problems discovered through analyzing specific statistics and actions. Once they understood that, then they would not focus on fixing the entire problem but just one aspect; and I challenged the interns to own that one aspect and improve upon it to the best of their abilities. This resulted in steady but consistent growth, but, more importantly, the mind was focused on improvement and not problems.
Translating this simple, yet effective, principle has allowed our business to truly help businesses grow. Yes, sometimes people don’t know where they want to go, but the majority of businesses do. Whether it is selling a product, transferring to a new operating system, introducing a new product, or launching a new website, these “next steps” sometimes seem so far from completion. I ask you one question: not “What is the next step,” but, “What are you going to focus on, perfect, or tackle in your business or personal life before the year 2012 is in the history books,” and, “Are you committed to taking that next step?”
FIled Under: Uncategorized